Project 06 · Brand Identity
AMF
Monogram Logo Design
A sharp geometric monogram that reads as one confident mark.
AMF is a logo and brand identity project built around a compact monogram — the letters A, M and F joined into a single angular symbol with clean diagonal cuts and a strong, self-contained silhouette.
The mark is drawn to hold its shape at any size. Shown below on a light surface, the deep indigo tone keeps the geometry crisp and legible, proving the logo works just as well on light backgrounds as it does on dark ones.
The mark on light and dark
